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We offer two main types of consultancy at W&C, both drawing on years of experience in all aspects of the drinks trade.


To venues we can offer a range of services to improve productivity and guest experience. Whether it be assistance with menus and ranging, building whisky and other spirits lists, or helping with procurement and liaising with brands. We also offer training to support this - not only can we help you build the perfect spirits offering, we can make sure your staff have the ability to talk about it, and most importantly sell it.


To brands, whether they be established or fledgling, a whole range of assistance is available. When it comes to messaging and marketing - both to consumer and the on trade - we

can ensure these efforts are executed to encourage maximum engagement. W&C can also provide asset creation and internal trainings on all aspects of brand identity. Lastly, we specialise in events consultancy - from concept to conclusion our events will help a brand to engage with its target audience.

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